This October, join Animal Equality for a presentation and discussion on activism with Nick Cooney. You will have an opportunity to see him in London, Birmingham and Nottingham.
Title: 'The Science of Animal Advocacy: What Psychology and Research Can Teach Us About Persuading The Public'
Nick Cooney is a US-based animal advocate, who has been working for more than 8 years, in the animal rights movement. Founder of The Humane League, he is currently is the Compassionate Communities Campaign manager at Farm Sanctuary.
He is also the author of 'Change Of Heart: What Psychology Can Teach Us About Spreading Social Change', which VegNews named as one of its top ten books of 2011 and about which New York Times bestselling author Rory Freedman raved, "If you want to create a better world, read this book!"
The book examines over 80 years of empirical research in areas including social psychology, communication studies, diffusion studies, network systems and social marketing, distilling the highlights into easy-to-use advice and serving as a psychology primer for anyone wanting to spread progressive social change.