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Fry's Vegetarian now available on Ocado

United Kingdom
Leading vegetarian and vegan frozen food brand Fry’s Vegetarian now available through online retailer Ocado.

Following on from a bumper year of sales increases due to meat scandals and competitor supply issues, vegan food supplier Fry’s Distribution continues its march forward by announcing the listing of 17 products with Ocado.

Lisa Drummy Director of Fry’s UK explains: “This partnership with Ocado is a milestone not only for us, but for all vegan and vegetarian food producers, suppliers and distributors. We have worked tirelessly to build the reputation of Fry’s in the health food and catering sectors for more than ten years and the Ocado listing feels like a whole new chapter. We couldn’t be prouder to be working with a market leader such as Ocado to spread our meat free products to an even wider audience. The availability of such a wide range of vegan products through a mainstream retailer shows how ready the UK is for meat replacements.” 

Ocado has taken on the entire range from Fry’s Distribution consisting of 17 lines. This range includes best sellers Polony Slicing Sausage, Traditional Burgers and Chicken-style Nuggets as well as the recently launched Pepper Steak and Country Mushroom Pies. All products are available to purchase through Ocado from Monday August 26th, 2013. A soft launch will be followed by a Fry’s online shop housed within the Ocado website and will feature meal ideas, nutrition facts and recipes. The Fry’s store for Ocado will be rolled out during the coming months.

 


For more information, images or interviews please contact:
sean@fgvpr.co.uk
Phone: 07511 443 761