Animal Equality has joined forces with technology company, Condition One, to introduce a revolutionary means in animal protection through use of virtual reality at the 2016 Sundance Film Festival in Park City, Utah. With the 360-degree immersive experience, viewers are transported into a whole new world. Our 12-minute video inside a factory farm and slaughterhouse leaves the observer breathless with magnified empathy.
Co-founder and Director of Investigations for Animal Equality, Jose Valle, guides the viewer on a tour through a pig farm and slaughterhouse. This is a rare opportunity to take a look inside an industry that is hidden so well from the public eye.
Animal Equality has been reaching approximately 100 people a day with the impactful video entitled Factory Farm. Along with Sundance guests, the amount of press who have watched the film has been outstanding. Journalists from The New York Times, LA Times, The Guardian, Democracy Now, celebrities such as the talented actors Jon Mack and Diego Luna, Danity Kane's Dawn Richard, producers, filmmakers, and those from the film and tech industry have all been sharing their thoughts and reactions.
With an initial lack of words followed by countless questions and visibly physical reactions upon finishing the experience, it is obvious that virtual reality has only just begun to find its place in animal protection. We are very thankful for the opportunity to join Condition One in making this film and we are hopeful that it will draw attention to the horrific conditions in which these animals live.